01
Campaigns and audiences
We review account structure, audiences and retargeting. Budget follows campaign results, rather than click volume.
All servicesFacebook + Instagram
Meta Ads
for leads and sales
Already advertising on Facebook and Instagram? We’ll look for where budget and customers are lost, working across campaigns, creative and sales data.
From $500/month for one channel. Ad spend is separate.
TEARZClothing brand
Once the Instagram ads went live, I started getting engaged followers and orders every day.
Clicks should lead to customers.
We review the journey from ad to enquiry and sale. You see what we change in your campaigns, why we change it and how we measure the result.
Scope of work
Campaigns, creative and analytics together.
Each part of the work has a purpose. We agree the scope and priorities after the audit and define them in your plan.
02
Strategy and testing
We research your business, competitors and offer. We develop advertising hypotheses, agree priorities and test them systematically.
03
Creative built to sell
We test angles, copy and visuals. Start uses your assets, Growth adds static creative, and Scale also includes video within the plan limits.
04
Analytics you can act on
We check conversion tracking and show spend and results in Looker Studio. Each week we explain changes and next actions.
03 / How it works
From the first call to campaigns going live
- 01
An introductory call
We discuss your business, existing ads and goals, and identify the results you want to improve.
- 02
An audit of your existing ads
We review campaigns, spend, creative and conversion tracking to identify weak spots and priorities.
- 03
Agreeing how we work
We agree your plan, scope, advertising budget and start date, then define goals and performance measures.
- 04
Research and strategy
We study competitors, their strengths and weaknesses. We develop advertising angles, copy options and website recommendations.
CRO recommendations: basic in Growth, extended in Scale. Not included in Start.
- 05
Creative and approval
We agree copy and assets and make revisions. Start uses your existing creative; new assets are produced within Growth and Scale.
- 06
Preparing the campaigns
We build the account, campaign and audience structure, check conversion settings and prepare for launch.
- 07
Launch and optimisation
We launch the updated campaigns, test hypotheses and optimise the budget. You receive weekly performance updates.
OUR COMMITMENT
Net income up 20%. Or month four is on us.
If you implement our agreed recommendations and your business’s net income does not grow by 20% over 3 months with the same ad budget, your fourth month of ad management is free.
Discuss my campaignsWe measure net income after deducting advertising costs, not revenue. Before starting, we agree the calculation, baseline, budget and recommendations. Only the fourth month’s management fee is waived; advertising spend remains separate.
Client reviews
TEARZClothing brand
Once the Instagram ads went live, I started getting engaged followers and orders every day. They were easy to work with, and the ads paid off better than I expected.
04 / Pricing
Ad management plans
Monthly management of one Meta Ads channel. Advertising spend is paid separately.
START
$500 / month
Campaign management using your existing creative.
1 channel: Meta AdsWeekly updates
- Advertising strategy & management
- Tracking audit & conversion checks
- Weekly updates & dashboard
- Strategy meetings
Static creativesDetailed monthly reportVideo creativesCreative strategy & funnel analysis
1 meeting per month. Your existing creative.
Discuss my campaignsGROWTHADS + CREATIVE
$750 / month
Campaign management with new static creative.
1 channel: Meta AdsWeekly updates
- Advertising strategy & management
- Tracking audit & conversion checks
- Weekly updates & dashboard
- Strategy meetings
- Static creatives
- Detailed monthly report
Video creativesCreative strategy & funnel analysis
Up to 8 static creatives · 1 meeting / month. Basic tracking setup & CRO recommendations.
Discuss my campaignsSCALE
$1,000 / month
Campaign management, video and deeper funnel analysis.
1 channel: Meta AdsWeekly updates
- Advertising strategy & management
- Tracking audit & conversion checks
- Weekly updates & dashboard
- Strategy meetings
- Static creatives
- Detailed monthly report
- Video creatives
- Creative strategy & funnel analysis
Up to 10 creatives total: up to 8 static + 4 video · 2 meetings / month. Tracking setup & extended CRO recommendations.
Discuss my campaignsPrices in USD per month, excluding ad spend. Additional channels, website work, advanced tracking integrations and professional filming are quoted separately.
| What’s included | START $500 | GROWTH $750 | SCALE $1,000 |
|---|---|---|---|
| Business & competitor analysis | Basic | Extended | Extended |
| Advertising strategy | Basic | Extended | Extended |
| Setup, optimisation, copy, retargeting* | ✓ | ✓ | ✓ |
| Tracking audit & conversion checks | ✓ | ✓ | ✓ |
| Basic tracking setup | Extra | ✓ | ✓ |
| Tracking monitoring | Basic | Basic | Regular |
| CAPI, sGTM, CRM | Extra | Extra | Extra |
| Static / video creatives | - | Up to 8 / - | Up to 8 / up to 4 |
| Total creative limit | - | Up to 8 | Up to 10 |
| Creative performance analysis | Basic | Included | Extended |
| Creative concepts | - | Included | Extended |
| Advanced Creative Strategy / competitor creative research | - | - | ✓ |
| Advertising hypothesis testing | Included | Included | Extended |
| CRO recommendations | - | Basic | Extended |
| Monthly funnel & drop-off analysis | - | - | ✓ |
| Weekly updates | ✓ | ✓ | ✓ |
| Detailed monthly report | - | ✓ | ✓ |
| Strategy meetings / month | 1 | 1 | 2 |
Need a wider scope?
A second channel, tracking, integrations or landing pages. Add the work you need with a scope and price agreed in advance.
View additional services & prices
Additional advertising channelfrom $500 / mo
Ad account audit$100
Meta Pixel setup$100–200
Google conversion tracking$200–300
Meta Conversions API$100–250
Server-side GTMfrom $500
Form · CRM integrationDiscussed on a call
Product feed optimisation$200–400
4 static creatives$100
1 video edit, up to 30 seconds$80
Template-based landing pagefrom $100*
Custom-design landing pagefrom $200
Advanced CRO & funnel audit$200
Additional GEOCustom quote
Workflow automationsDiscussed on a call
* $100 base price; complexity quoted separately. Video uses supplied footage, filming excluded. Static creative package: up to 2 revision rounds. sGTM hosting and additional GEO adaptations are separate.
FAQ
Before we start
Which businesses do you work with?
We work with businesses that have already advertised and have campaigns or historical data to review. We define the task and scope on the call.
Is advertising spend included?
No. Your plan covers the agency’s work. Advertising spend is paid separately to Meta.
Who makes the creative?
Start uses your existing assets. Growth includes up to 8 static creatives per month. Scale includes up to 10 creatives in total, including up to 8 static and up to 4 videos within that total. Professional filming is quoted separately.
Do you set up CRM and server-side tracking?
All plans include a tracking audit. Growth and Scale include basic tracking setup. Advanced integrations, Conversions API and server-side GTM are scoped separately.
How do you measure results?
We agree goals, measures and data sources at the start. For lead generation, we assess lead quality and customer conversion. For stores, we reconcile orders and sales. Clicks alone are not a business result.
How often will I receive updates?
All plans include weekly updates and a dashboard. Growth and Scale also include a detailed monthly report. Strategy meetings: one per month in Start and Growth, two in Scale.
YOUR NEXT STEP
Bring your campaigns. Find room to grow.
In a 30-minute call we’ll review your current results and goals, identify what needs to change, and discuss a suitable plan and first steps.
What you get from the call
- An understanding of our approach to your campaigns
- A recommended plan and scope of work
- The management fee and terms of working together
Have your website, ad budget and current results ready.