01
Search campaigns
We review search terms and exclude irrelevant traffic with negative keywords. We work on ads, landing pages and bids, and assess the quality of enquiries.
All servicesSearch + Shopping
Google Ads
for leads and sales
Already advertising on Google? We’ll review searches, products and conversions to find where your budget could work harder.
From $500/month for one channel. Ad spend is separate.
From a search to a sale.
We work across what your customer searches for, the ad they see and the page they visit. We compare spend with lead quality and orders to understand the result for your business.
Scope of work
Search, products and clear measurement.
Campaign structure follows demand, your product range and business data. We agree the scope and priorities after the audit.
02
Shopping and your catalogue
We review product groups, availability and feed data. Priorities reflect your range and product economics. Separate feed optimisation work is quoted additionally.
03
Strategy and budget
We review previous results, demand and competitors. We agree which hypotheses to test and reallocate budget using campaign performance.
04
Conversions and reporting
We check lead and purchase tracking for duplicates and discrepancies. See results in Looker Studio, with weekly explanations of our next actions.
03 / How it works
From the first call to campaigns going live
- 01
An introductory call
We discuss your business, current Google Ads campaigns and the results you want to improve.
- 02
Campaign and conversion audit
We review spend, searches, campaign structure and lead or purchase tracking. For stores, we also assess product data.
- 03
Agreeing how we work
We agree the plan, ad budget and priorities, then define the measures and data sources.
- 04
Demand and strategy
We research search demand, competitors and your offer, then develop the campaign structure and testing plan.
CRO recommendations: basic in Growth, extended in Scale. Not included in Start.
- 05
Ads and assets
We agree ad copy and assets for the selected campaigns. New static and video creative is produced within Growth and Scale limits.
- 06
Campaign preparation
We work on queries, negative keywords, bids and ads. We check conversions and Shopping readiness where included in the agreed scope.
- 07
Launch and optimisation
We launch the agreed changes, assess conversion quality and reallocate budget. You receive weekly results and next steps.
OUR COMMITMENT
Net income up 20%. Or month four is on us.
If you implement our agreed recommendations and your business’s net income does not grow by 20% over 3 months with the same ad budget, your fourth month of ad management is free.
Discuss my campaignsWe measure net income after deducting advertising costs, not revenue. Before starting, we agree the calculation, baseline, budget and recommendations. Only the fourth month’s management fee is waived; advertising spend remains separate.
04 / Pricing
Ad management plans
Monthly management of one Google Ads channel. Advertising spend is paid separately.
START
$500 / month
Campaign management using your existing creative.
1 channel: Google AdsWeekly updates
- Advertising strategy & management
- Tracking audit & conversion checks
- Weekly updates & dashboard
- Strategy meetings
Static creativesDetailed monthly reportVideo creativesCreative strategy & funnel analysis
1 meeting per month. Your existing creative.
Discuss my campaignsGROWTHADS + CREATIVE
$750 / month
Campaign management with new static creative.
1 channel: Google AdsWeekly updates
- Advertising strategy & management
- Tracking audit & conversion checks
- Weekly updates & dashboard
- Strategy meetings
- Static creatives
- Detailed monthly report
Video creativesCreative strategy & funnel analysis
Up to 8 static creatives · 1 meeting / month. Basic tracking setup & CRO recommendations.
Discuss my campaignsSCALE
$1,000 / month
Campaign management, video and deeper funnel analysis.
1 channel: Google AdsWeekly updates
- Advertising strategy & management
- Tracking audit & conversion checks
- Weekly updates & dashboard
- Strategy meetings
- Static creatives
- Detailed monthly report
- Video creatives
- Creative strategy & funnel analysis
Up to 10 creatives total: up to 8 static + 4 video · 2 meetings / month. Tracking setup & extended CRO recommendations.
Discuss my campaignsPrices in USD per month, excluding ad spend. Additional channels, website work, advanced tracking integrations and professional filming are quoted separately.
| What’s included | START $500 | GROWTH $750 | SCALE $1,000 |
|---|---|---|---|
| Business & competitor analysis | Basic | Extended | Extended |
| Advertising strategy | Basic | Extended | Extended |
| Setup, optimisation, copy, retargeting* | ✓ | ✓ | ✓ |
| Tracking audit & conversion checks | ✓ | ✓ | ✓ |
| Basic tracking setup | Extra | ✓ | ✓ |
| Tracking monitoring | Basic | Basic | Regular |
| Advanced integrations: sGTM, CRM | Extra | Extra | Extra |
| Static / video creatives | - | Up to 8 / - | Up to 8 / up to 4 |
| Total creative limit | - | Up to 8 | Up to 10 |
| Creative performance analysis | Basic | Included | Extended |
| Creative concepts | - | Included | Extended |
| Advanced Creative Strategy / competitor creative research | - | - | ✓ |
| Advertising hypothesis testing | Included | Included | Extended |
| CRO recommendations | - | Basic | Extended |
| Monthly funnel & drop-off analysis | - | - | ✓ |
| Weekly updates | ✓ | ✓ | ✓ |
| Detailed monthly report | - | ✓ | ✓ |
| Strategy meetings / month | 1 | 1 | 2 |
Need a wider scope?
A second channel, tracking, integrations or landing pages. Add the work you need with a scope and price agreed in advance.
View additional services & prices
Additional advertising channelfrom $500 / mo
Ad account audit$100
Google conversion tracking$200–300
Server-side GTMfrom $500
Form · CRM integrationDiscussed on a call
Product feed optimisation$200–400
4 static creatives$100
1 video edit, up to 30 seconds$80
Template-based landing pagefrom $100*
Custom-design landing pagefrom $200
Advanced CRO & funnel audit$200
Additional GEOCustom quote
Workflow automationsDiscussed on a call
* $100 base price; complexity quoted separately. Video uses supplied footage, filming excluded. Static creative package: up to 2 revision rounds. sGTM hosting and additional GEO adaptations are separate.
FAQ
Before we start
Which Google Ads campaigns do you manage?
We manage Search and Shopping for businesses already advertising. We select formats, structure and priorities after an audit of demand, your range and available data.
Is advertising spend included?
No. Your plan covers the agency’s work. Advertising spend is paid directly to Google.
Is product feed optimisation included?
A product-data review helps identify Shopping issues and priorities. Separate feed optimisation work is quoted additionally after checking its condition.
Why might Google Ads conversions differ from sales?
We check which events are counted, whether duplicates exist and whether the events match your goals. We reconcile ad data with analytics and available enquiry and order records.
Why do the plans include static and video creative?
We choose assets for the agreed campaign formats. Start uses your existing creative. Growth includes up to 8 static assets. Scale includes up to 10 creatives total, with up to 8 static and 4 videos within that limit. Filming is quoted separately.
How often will I receive updates?
All plans include weekly updates and a dashboard. Growth and Scale also include a detailed monthly report. Strategy meetings: one per month in Start and Growth, two in Scale.
YOUR NEXT STEP
Bring your Google Ads. Define what changes.
In a 30-minute call we’ll discuss your campaigns, website and results, then agree priorities, a suitable plan and first steps.
What you get from the call
- An understanding of our approach to your campaigns
- A recommended plan and scope of work
- The management fee and terms of working together
Have your website, ad budget and current results ready.